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Error ITMS-90717 Invalid App Store Icon

25 September 2026 · 6 min read

Error ITMS-90717 Invalid App Store Icon

Submitting your meticulously crafted app to the App Store should be a moment of triumph, not frustration. Yet, many developers encounter the dreaded “Error ITMS-90717: Invalid App Store Icon.” This cryptic message can bring the submission process to a screeching halt, leaving you scratching your head and searching for answers. This error, stemming from an issue with your app’s icon, can be surprisingly tricky to troubleshoot. Don’t worry, though—we’ll demystify this common App Store rejection and guide you through resolving it, getting your app back on track for a successful launch.

Understanding ITMS-90717: The Invalid App Store Icon Error

The ITMS-90717 error arises when the icon submitted alongside your app doesn’t meet Apple’s stringent guidelines. These guidelines cover various aspects, from the icon’s dimensions and format to its content and technical specifications. Even a seemingly minor deviation can trigger the rejection. This meticulousness is because your app icon serves as its face to the world, representing your brand and product in the crowded App Store marketplace.

Common culprits include incorrect file formats (e.g., using JPG instead of PNG), improper sizing, including alpha channels where they shouldn’t be, or using prohibited design elements like copyrighted material. Overlooking these seemingly small details can have significant consequences, delaying your app’s release and impacting your marketing timeline.

A crucial aspect to remember is that the App Store icon is distinct from the app icon displayed on a user’s device. This distinction often leads to confusion. While they may share design elements, the App Store icon has unique requirements specifically for its presentation on the App Store itself.

Common Causes of the Invalid App Store Icon Error

Let’s delve into some of the most frequent triggers for the ITMS-90717 error:

  • Incorrect File Format: Apple requires PNG format for App Store icons. Using other formats like JPG or JPEG is a guaranteed rejection.
  • Incorrect Dimensions: Apple specifies precise pixel dimensions for App Store icons, which can vary depending on the device and context. Double-check that your icon adheres to these requirements.

Other frequent issues include adding rounded corners (Apple handles this automatically) or embedding transparency improperly. Using an alpha channel incorrectly can lead to unexpected results and trigger the error. Finally, ensure your icon accurately represents your app’s functionality. Misleading icons can also lead to rejection.

Troubleshooting and Fixing the ITMS-90717 Error

Now that we’ve identified the common culprits, let’s outline the steps to resolve this frustrating error:

  1. Verify File Format and Dimensions: Ensure your icon is a PNG file and adheres to the correct resolution as specified in Apple’s guidelines. Use a reputable image editor to confirm and adjust these settings.
  2. Check for Alpha Channels and Transparency: If using transparency, make sure it’s implemented correctly and doesn’t introduce unwanted artifacts. Review Apple’s documentation on transparency for App Store icons.
  3. Validate Your Icon: Use online icon validators or Apple’s own tools to check your icon against their specifications before submission. This proactive step can save you valuable time and prevent unnecessary rejections.

If you’ve checked all the obvious points and are still encountering the error, consider simplifying your icon design. Sometimes, a less complex design can help pinpoint the issue. You can find further assistance and insights from Apple’s developer documentation or reach out to their support team for personalized guidance.

Preventing Future ITMS-90717 Errors

Prevention is always better than cure. Implementing a robust workflow for creating and managing your app icons can save you headaches down the line. Establish clear guidelines for your design team, including a checklist that covers all of Apple’s requirements.

Invest in automated tools that can validate your app icons before submission, catching potential issues early in the development process. Integrating these checks into your continuous integration/continuous delivery (CI/CD) pipeline can further streamline the process. Consider using a dedicated icon management tool to organize and version your app icons, ensuring consistency across different platforms and updates.

Staying updated with Apple’s ever-evolving guidelines is crucial. Regularly review their documentation and be prepared to adapt your icons as needed. This proactive approach will keep your app submissions smooth and minimize the risk of encountering the ITMS-90717 error or other related issues. By prioritizing a well-defined process and staying informed, you can ensure your app icon always shines brightly on the App Store.

[Infographic Placeholder: Visual guide to App Store icon specifications]

Frequently Asked Questions

Q: What if I’m still getting the error after checking everything?

A: Double-check Apple’s latest guidelines, try simplifying your icon design, and consider contacting Apple Developer Support for personalized assistance.

Submitting your app to the App Store is a significant step. Don’t let a seemingly small issue like an invalid app icon derail your launch. By understanding the common causes of the ITMS-90717 error and implementing the troubleshooting steps outlined above, you can overcome this hurdle efficiently. Proactive planning and consistent adherence to Apple’s guidelines will ultimately streamline your submission process and contribute to a successful app launch. Check out this helpful resource for more tips on App Store optimization. Also, explore resources like the official Apple Developer documentation on app icons and this helpful guide on common App Store rejection errors. Dive deeper into icon design best practices to create an icon that not only passes Apple’s scrutiny but also captivates your target audience.

Question & Answer :
When I tried to submit an App to Itunes Connect I got the following error.

iTunes Store Operation Failed Error ITMS-90717: "Invalid App Store Icon. The App Store Icon in the asset catalog in 'YourApp.app' can't be transparent nor contain an alpha channel." 

Error ITMS-90717 I made sure that I submitted a file with no transparency. So the error persisted in submission to iTunes Connect.

The below solution worked for me

  1. Click & open the App Store icon (1024*1024) in the preview app.
  2. Export it by unticking the Alpha channel.
  3. Replace the current App Store icon with the newly exported icon image.
  4. Validate and upload.

Note: This will not work on Mac OS High Sierra, please try a lower version to export without alpha or use any one of the image editing applications or try out the below alternatives.

Alternative 1: (Using Sierra or High Sierra and Ionic)

  1. Copy and Paste the App Store icon to the desktop.
  2. Open the image. Click File Menu->Duplicate.
  3. Save it by unticking the Alpha channel.
  4. Replace the current App Store icon with this one.
  5. Validate and upload.

Alternative 2: If duplicate does not work, try doing opening it in preview and then doing file export. I was able to unselect the alpha channel there. – @AlejandroCorredor.

Alternative 3 : Using High Sierra and Ionic, found the problem image in the following folder: [app name]/platforms/ios/[app name]/Images.xcassets/Appicon.appiconset/icon-1024.png. We have to copy it to the desktop and Save As while unchecking Alpha, then rename it to icon-1024.png, then delete the original and copy the new file back to the original folder. Export did not work though no error was displayed and all permissions were set/777. – @RalphHinkley

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